Philosophical Thinking On The Consumption Alienation Of Contemporary College Students

"Consumption alienation" often used to denote the manipulated and dominated consumption resulted by false needs.Specifically,consumption activities have been alienated because of concept,function,and essential,then human beings are alienated.Mainstream scholars generally believe that consumption alienation,which could cause a kind of morbid psychology that makes people extremely respect for material,is one of the reasons to the extravagant and wasteful atmosphere in the society.Since reform and opening up,our country has gradually stepped into the stage of material abundance,that is the consumer society.Correspondingly,all sorts of disadvantages of consumption alienation come to the surface.Therefore,the scholars in our country keep abreast of the pulse of the times and start a positive research on this issue from different points of entry.However,their research focus more on the consumption alienation of the essence,characteristics and operation rules,consumption system transformation,consumer culture change,consumer psychology change of micro macro field,the exploration of ink is relatively small,in contemporary college students as the research object,from a philosophical point of view to think about their Behavior Alienation consumption is rare.Contemporary college students have been the major player in the consumer society,and consumption alienation is Gradual disclosure date——They consume large amounts of consumption,high frequency,consumption means,consumer goods type broad and their disposable income in the formation of a strong contrast,and even some students to solve economic problems in consumption,use of naked loan to rush into danger".In view of this,based on Marx's theory of alienation of labor,commodity fetishism thought,Western Marxist theorists Marx consumption alienation theory,combing the main manifestation of consumer alienation of contemporary college students,analyzed the main causes of the alienation of College Students' consumption behavior and put forward specific solutions.The body is divided into four chapters.Chapter 1 is introduction.It introduces the background and significance briefly and the research status at home and abroad,then makes an analysis to point out the the train and method.Chapter 2 is related concept and theories.Firstly,the study makes a concept of ali-enation,consumption alienation,and consumption alienation of college students.Secondly,it provides the theory basis,that is Marx's theory of labor alienation and commodity fetishism and consumer thought of Western Marxism.Chapter 3 is performance and its reason for consumption alienation of contemporary college students.The following are main performance:compulsive consumption,conspicuous consumption,luxury consumption and blindly following overdraft consumption.There are four reasons:the effect of western consumerism,the consumption education lagging behind in colleges and universities,the concept of hierarchy remaining in our society,the mass media's excessive interpretation for expanding domestic demand.Chapter 4 is the ways to go out of consumption alienation for college students.It continues the question put forward in chapter 3.This chapter mainly discusses the specific ways to go out of consumption alienation from four respects:clarify the essence consumerism,improve the consumption education in colleges and universities,inherit the essence of Chinese traditional consumption culture,rationally understand the relationship between production and consumption.