Research On Current Situation And Promotion Strategy Of Health Qigong In Changzhou Community

With the development of economy and the improvement of people’s material living standards, people’s health awareness has increased. However, in the current society, people’s health conditions have not improved with the improvement of the living standards. Health qigong is one of fitness projects that the State Physical Culture Administration has been vigorously promoted at home and abroad. It is a form of fitness exercise that makes connection between the own body movement, breathing, and psychological adjustment, which is suitable for any age groups, especially for the elderly and sedentary groups.Changzhou, a classical cultural city, which has a long history of 2500 years and a profound cultural background. Health qigong as one of the most outstanding traditional sports in China, it has made great contributions to people’s health from earliest times to the present day. However, how about the development of the Health qigong in Changzhou? How about people’s expectation? And how to promote health qigong into homes across the city, so that there are more and more people not only learn this sport, but also gradually love it and want to participate voluntarily. Then health qigong, a treasure of the national sports, will reinvigorate the Changzhou city. Based on the investigation of specific conditions of six representative health qigong sites in Changzhou, this thesis aims to learn the current development situation of health qigong in Changzhou. Combining the cultural characteristics of Changzhou, the thesis also aims to put forward some corresponding measures for the problems found in the investigation, in order to give basis for promoting health qigong.The study adopts the methods of interview and questionnaire survey. Through the interviews for six directors and eleven instructors in health qigong sites, as well as the officials in the Changzhou Municipal Sports Bureau, the thesis learns the development of health qigong in districts and counties and each primary health qigong site in Changzhou. Moreover, through sending 200 questionnaires to the people who practices health qigong and 500 questionnaires to the ordinary people who dose not practice health qigong in Changzhou, the thesis has arrived at the following conclusions:The organization and management system of the health qigong in Changzhou is normative, but the development in the districts and counties is not balanced, and the sites lack the necessary facilities. The use of instructors in primary sites is not sufficient and the instructors are not highly motivated. The practicers are almost retirees who aim to prevent and cure diseases, and they generally reflect that the fitness effect is good. People who do not practice health qigong know little about this sport, however, because of the recognition of its fitness function, they still willing to bear the costs for the study.According to the results, this study raises following ideas on the promotion of health qigong in Changzhou:The management departments of health qigong should give the necessary investment to primary sites in order to improve the facilities, as well as use the excitation mechanism for the instructors in order to improve the teaching enthusiasm. Relevant departments should strengthen the cooperation and exchanges among cities and social organization, organize regular large-scale events, and use a variety of media publicity to attract more and more people to take part in the sport. They also should expand the financing channels, establish development fund of health qigong, set up a special scientific research fund and pay attention to theoretical research. Furthermore, they should hold some other events on the theme of health qigong in order to publicize health qigong by using the marketing mode.