Research On The Female College Students’ Consumption

With the deepening of reform and opening up and building a well-off society in an all-round, the social life level increases, people’s lifestyle and attitudes are also great changes have taken place. Female college students as an important consumer groups, their consumption not only affects their own life development, also affect the growth of the next generation, even affects China’s economic, cultural, social and ecological development. Analysis of current status of female college students’ consumption view, find the problems existing in the consumptive idea, to explore the cause of these problems, put forward the corresponding countermeasure to develop female students establish the scientific consumption view, outlook on life and world view, realize the comprehensive development of the female college students.In this paper, on the basis of literature review, by means of questionnaire of consumption survey 600 students of Anhui Polytechnic University from freshman to senior including 450 female college students, 150 male college students, and from the female university students consumption goals and means of the eight dimensions of two angles to grasp overall consumption characteristics of female college students, found that there exist problems, and analyzes the factors that influence the consumption view of, in turn, on the basis of this puts forward possible countermeasures, are studied.This paper content is divided into five parts; the first part is the introduction. Present paper selected topic background and significance, and the concept of consumption, consumption structure and the content of the research methods, theory, and the existing research on college students’ consumption. The second part for present situation investigation and data statistics. Questionnaire compiled and measured, and using the statistical software for survey data analysis, to determine statistical variables influence on female college students’ consumption view differences, and on the basis of data analysis found that the female college students’ consumption problems. The third part is the paper analyzes the causes of female college students’ consumption problems. On the basis of the statistical analysis of data, and based on certain theory, analyzes the cause of the female college students’ consumption problems. The fourth part of the solution for the issue of female college students’ consumption view. Combined with the female college students’ consumption problems cause analysis and investigation of the status quo, put forward the corresponding countermeasures. The fifth part is conclusion. This study summarized the inadequate reflection at the same time, constantly to perfect the research results.