Research On The Influence Of Network Consumption On College Students' Consumption Concept And Countermeasures

In recent years,online consumption has sprung up,gradually replacing the traditional consumption model and becoming the most popular consumption method.The college students have strong sensitivity and high acceptance of new things.The convenience and practicality of online consumption make them keen on online consumption.Internet consumption has unconsciously changed the consumption concept of college students.The concept of consumption is a kind of value judgment and overall understanding of various factors such as consumption purpose,consumption level,and consumption mode formed by people in long-term consumption practice.It is influenced by values and outlook on life,and reacts to values and outlook on life.The concept of consumption is not only a reflection of college students' concepts of life and attitudes.At the individual level,the correct concept of consumption is of great significance to the formation of correct values,maintenance of mental health,and the improvement of personality and overall development of college students;from the perspective of society The consumption concept is an inevitable requirement of the development of the times for college students and promotes economic and social development.Due to the characteristics of online consumption and the group of college students,online consumption has brought positive effects to college students such as improving efficiency and showing their personality.There are also negative effects that cannot be ignored,and even some college students have formed a wrong consumption concept.In the era of online consumption,how to eliminate the negative impact of online consumption on the formation of college students' consumption concept,and guide college students to establish a correct consumption concept is the research content of this article.This article is divided into four parts.The first part mainly summarizes the research purpose and significance of this article,summarizes the research status at home and abroad,lays the foundation for the writing of the paper,and clarifies the research methods and ideas;the second part mainly clarifies the concepts of online consumption and college students' consumption concepts,and comparatively analyzes traditional consumption and online Differences in consumption,making it clear that college students should have a correct concept of consumption The positive and negative effects of the consumption concept,from the society,universities,families and college students themselves deeply explore the causes of the negative impact of online consumption on college students' consumption concept;the fourth part mainly from the perspective of ideological and political education,put forward targeted Constructing a harmonious and healthy social environment,strengthening college education on consumption concept,emphasizing family guidance on college students' consumption concept,giving play to the college students' subjectivity in consumption,and other specific measures to guide college students to establish a correct consumptionconcept.