Study On Current Situation Of The Economic Benefits Of Lage-Scale Stadiums In China

With the2008Beijing Olympic Games and the2010Guangzhou Asian Games held successfully and the rapid development of China’s sports industry, the construction and operation of the stadium have cathched the attention of the society and academia.Large stadiums economic benefit is the number of venues investment contrast relations between the outputs of economic benefits. Studying of the economic benefit situation helps to understand the present China’s major sports venues, and find out the reason for the operation of large stadiums from a scientific perspective.By using the questionnaires method, literature analysis method, mathematical statistics, economic survey of the2012national331large sports center, the paper draws the following conclusion:1. The level of economic benefits of large sports venues in China is not high as a whole, realize the profit to large sports center, about half of the survey. Venues overall profitability is not high, the most important problem is the low level of profits, but the risk of debt asset quality and good, strong development capability.2. Large stadiums economic benefits is affected by many factors, including external factors and internal factors.Aiming at these problems, this paper puts forward some suggestions to improve the level of economic benefits of China’s large stadiums:carry out reform of the management system of large stadiums; perfect the policy supporting large venues economy; venues to enhance service consciousness and service level; reasonable planning of location and function design of large stadiums and venues to enhance income; improve the personnel; incentive mechanism and establish the venue economic performance evaluation system.