Research On Sports News Network Transmission In China

Sports news through the power of the Internet, communication content and spread wayswere greatly rich, after all. The Internet has become the forth media, and it is also one of themost important medium of the most important medium of sports news dissemination. Sportsnews network transmission has the following features: the globalization, strong timeliness,sufficient amount of information and interactive, the audience can through the network carrierfor the first time realize that they are interested in sports news. Affected by the characteristicsof network media, during the process of sports news network transmission, the network mediaexposed some problems. The study using the literature material method, text analysis, logicalinduction the development history of sports news network transmission and the existingproblems and causes a systematic study. The study found: the development of sports promotethe development of the sports news, the combination of network technology and traditionalmedia, the sports news transmission belt to a new areas and new level, the spread of sportsnews network has become an unstoppable trend. Analysis: the flaws exposed by the currentnetwork transmission are: heavy sports light mass, excessive entertainment, spread thehomogeneity in rendering speculation and false news. The cause of this status quo lies in:motivated; Competitive sports news network reported; Network media sports news editorialstaff literacy; Network news spread imperfect laws and regulations; Network mediasupervision mechanism is not sound. According to the theory of sports news networktransmission, I put forward the following Suggestions:Pay attention to the sports news network disseminator political quality and professionalquality training; Sports news network transmission in combination with traditional media, payattention to the depth of the short news after reports; Establish and improve the networktransmission of the laws and regulations, the standard network transmission, on the basis ofsound laws and regulations, perfecting the laws and regulations management of long-termmechanism of media, ensure the healthy development of the network transmission.This article will be divided into three parts, the literature review section introduce thecurrent domestic some research results of sports news network transmission. The last part isthe results of the study and analysis, reviews the development of sports news network spreadin China, this paper expounds the main characteristics of sports news network transmission,and the problems existing in the sports news network transmission in China is analyzed.Through our country sports news network transmission problems, putting forward thesuggestions and comments for our country sports news network spread the developmentdirection of the future put forward the Suggestions and comments.