The Value And Strategy Of "Micro-transmission" In Sports News

With the help of continuous transformation and new form of science and technology,micro-transmission has multiple antennae and rapid strain ability in the sports news transmission in the new period.The spread of sports news is no longer limited to the mighty expression of traditional media,and the appearance of new media such as Microblog and Wechat is making the sports transmission constantly looking for a new breakthrough and enterprising form in different periods and stages.Nowadays,the traditional media haven't lost its power and influence while the new media has showed its superiority,it is particularly important to study and make use of the practical value and adaptability of micro-transmission in sports news transmission.The interaction between sports news and media platform,the individuation between sports news transmission and the acceptance or reflection by the audience group,have showing its own characteristics of rapid integration.Micro-transmission provides a new perspective of research and observation for the better understanding of the spread and reform of sports news in a new situation.Micro-transmission has many unique advantages in graphic data?video content? knowledge integration and feedback rapidly,making sports news transmission more valuable,functional and interactive in the new media era,playing a more eye-catching role in the cohesion,integration and fast execution of sports news transmission.It is no longer a paper talk to turn the earth when you just moving the fingers,and it is no longer unreachable to browse all the new sports events.Under the micro-transmission,the timeliness,grass roots,activeness,spontaneity of Microblog and the interaction,experience,reciprocity of Wechat make sports news transmission no longer a simple text information transfer and unidirectional acceptance by the audience group.Sports news transmission showed a different vitality.Based on the above reasons,this article takes the historical development stage of sports news transmission to the intervention of micro-transmission as the starting point,combining the analysis of the basic characteristics of micro-transmission,to research the valuable analysis and countermeasures of micro-transmission in sports news transmission in depth,to find the fusion point of micro transmission and sports news transmission,and to find the shortcomings in the development and outlook stages,trying to conceive the interactive response policy of micro-transmission and sports news transmission,hoping the diversity of micro-transmission of sports news will be presented better,exploring the shortcomings of the development of sports news transmission and the new response strategy,in order to service the development of China's sports industry in the new period better.