Study On The Ideological And Political Education In The Apartment Of High Vocational College Under The New Media Environment

New media is a kind of the media forms, which is emerged by new technology support system. The new media environment including micro-blog, micro message, blog, forum, QQ and other new media technology provides good opportunities and new challenges for the ideological and political education of college students. Student apartment is another position in the ideological and political education of college students. Ideological and political education in the apartment has become an important part of the ideological and political education of college students. Under the influence of the new media environment, ideological and political education of college students in the apartment of high vocational colleges faces new opportunities and challenges. How to effectively combine new media environment and the ideological and political education in the apartment of high vocational colleges from a new perspective, according to the characteristics of vocational college students in the apartment, fully use the new media technology to move forward the ideological and political education in the apartments, is the main research content of this paper. This paper is divided into four parts.The first part is the introduction part, which mainly explains the background and significance of study on the ideological and political education in the apartment of high vocational college under the new media environment. By defining the concept of the new media and its environment, the definition of the ideological and political education in the apartment, it generalizes the main characteristics of the ideological and political education in the apartment of high vocational college under the new media environment. Through literature review, it sorts out the current status of research at home and abroad. Currently it is a hot spot of the research on the new media environment and ideological and political education of college students, so as to establish the research method in this paper, the method of literature review, questionnaire survey and interview research etc.. At the same time, it describes the innovation of this paper, the innovative perspective for the study of the ideological and political education in the apartment of high vocational college under the new media environment.The second part is mainly about the influence of new media and cognitive status of vocational college students of the new media. First, it researches on network and overall facilities of new media in the apartment of some vocational colleges, and finds that the current network coverage is very wide in the apartment and finite and infinite network of telecommunications, mobile, Unicom have already coverage high vocational colleges, which is convenient for students to use mobile phones, internet and other new media products. Secondly, through interviews, it features vocational college students in the student apartment comparing to the undergraduate students, accepting new things but not keen on the learning. Thirdly, through the questionnaire investigation it analyses the current vocational college students’cognition and the use of the new media. At the present, most students use new media products and get information from the new media, which deeply influences the life of college students. Finally, through the interview study, it analyses the impact of moral quality, learning behavior, consumer behavior, mental health of students in the apartment of high vocational colleges.The third part is mainly based on the questionnaire survey and the interview analysis, the opportunities and challenges of the new media environment, which brings to ideological and political education in the apartment of high vocational colleges. On the one hand, the new media environment promotes the sharing of the resources of ideological and political education apartment, innovative work methods, improve the work style and improve work efficiency. On the other hand, under the new media environment, the interaction of information dissemination, content diversity, equal exchange, and resource richness, pose a challenge of the mode and content of ideological and political education in the apartment of vocational college, educator in the apartment and ability to identify of college students.The fourth part mainly is based on the problems of questionnaire survey and interviews, and the challenges under the new media environment, it puts forward effective countermeasures. Firstly, it increases the investment of soft environment for the new media, so that college students in the apartment use the high quality of new media software and database. Secondly, it combines the new media culture and apartment culture to create the internet platform in the apartment, to set up a number of content, such as humanistic education, safety education and network classroom in the apartment. Thirdly, based on the internet or instant messaging technology, it opens up a new space to explore new ways of ideological and political education in the apartment of high vocational college.Finally, it should strengthen the new media knowledge and technology learning of educators in the apartment to set up the brand new team of ideological and political education educators to guide the new media culture. At the same time, it should strengthen the media literacy education of vocational college students, to improve the ability to identify the adverse information, give full play to the positive role of ideological and political education in the apartment under the new media environment.