Soft power construction cannot leave the sports participation and sports itself hasthe huge influence, cohesion and the ability of communication and makes it in theprocess of construction and development of the national image plays an important role,therefore, shaping a good image of Chinese sports country can promote China’s softpower,enhance the capacity of national influence and cohesion, at the same timeimprove the visibility and reputation of our country has made a contribution. Sportsexchanges can cross all obstacles such as ideology, national culture, to create all thepossibilities for communication and exchanges between countries, and become theimportant tool of communication and exchanges between countries. Therefore,research on Chinese sports country’s image has its important significance, and alsohas the overall consciousness of China’s national image.Based on the literature, logic analysis and other research methods, andtheoretical transplantation based on national image recognition system of Chinesesports national image as the research object, the theory of national image recognitionsystem as the research basis, draw lessons from national image recognition system ofthe related theory knowledge, for the Chinese sports national image shaping isanalyzed and discussed. Based on national image recognition system of Chinesesports and national image’s shape in research, first theoretically enrich and broadenthe research Angle of view, has a certain theoretical significance; At the same time,this study can help China belongs to China national image characteristic of theChinese sports, and to some extent standardizes the Chinese sports national image andenhance its ability to recognize, has a certain practical significance.The research results are as follows:First, based on the national image recognition system is the main content of thenational image of China sports include: China sports concept of national imagerecognition, image recognition, the Chinese sports country behavior Chinese sportsnational image visual identification.Second, based on the national image recognition system of Chinese sportsnational image required to follow the principles: the principle of seeking truth from facts, recognition principle, strategic principle, the principle of persistence, etc.Third, based on national image recognition system of Chinese sports nationalimage from the following aspects: to carry out sports diplomacy, reveals the Chinesesports national concept; Efforts to become an international sports organizationmanagers or decision makers; Actively undertake major international sports event;Positive become sports foreign aid donors; Make full use of the sports star effect;National identity, embodies the Chinese sports national characteristics. |