Changes In The Models Of Transmission Of Universities Brands Under The Environment Of New Media

Over the past few years, the rapid development of the economy of china, plays an extremely important part in improving science and technology, especially the innovation and reforming of mobile internet. The innovation technology not only provides new blood for the new media environment, but also changes the whole media environment. The new media owns fragmented, interactive, and experimental advantage of spreading, which bring a big impact on the traditional single pattern of communication. The new media, such as cellphone, micro-blog, we-chat, which are believed to be the representative of it, is gradually replacing the role of traditional media in brand communication. As the economical system reforms and deepens, the concept of market economy has an increasingly hug influence on higher education. When faced with the competitive education market, many universities begin to realize that the effective communication of universities’ brands is a powerful way to attract teachers and students.As the new media becomes more and more powerful, in the battle between the new media and traditional median, the former has advantage over the latter. The way of spreading of the universities’ brands has changed as well. This paper is going to describe the traditional way and the new way of universities’ brands in spreading objectively to show the reforming of the spreading of universities’ brands under the environment of new media. This paper will analyze the characteristics and the problems of communication ways under the new media and traditional media. And the paper is to analyze the use of the rapid development and wide use of universities’ brands under the new media, according the practice and the analysis of the comparison between the use of traditional media and the new media of N university. Besides, it will also analyze the current situation and the existing deficiencies of the brand communication under the new media and traditional media, hoping to provide universities with datas to spread their brands in a scientific and effective way.