Research On Current Situation And Countermeasures Of Brand Communication Of XJ University

The important exposition eighteen big reports of the party put forward "to promote socialist cultural power", from the central to the government at all levels to cultural construction and improve the hitherto unknown political height. The development of culture, education function of the link is the core of the university to get sufficient play.Since the2000implementation of college expansion, the number of China’s universities present a sharp growth, enjoy the number of national higher education are increasing geometrically. However, because of the blind pursuit of students, blindly expanding the enrollment scale, while ignoring their own brand building, leading to their comprehensive competitiveness decline, many competition environment in foreign universities and private colleges, some colleges and universities are facing the embarrassed situation of vital importance slowly, more to society caused negative effects on University Graduate Employment is inferior to "a technical school students", has begun to undermine public confidence in China’s higher education.Just based on this background, this paper puts forward the subject of "research" the current situation and Countermeasures of brand communication in XJ University, the private colleges and universities as the research object, combined with the successful experience of China’s university brand communication and some existing problems, a comprehensive analysis of current situation of brand communication of XJ University, and puts forward concrete suggestions and Countermeasures of XJ University brand communication.Hope that through this study, to find solutions to our university brand problem fundamentally, improve the recognition of the public on the university brand, further enhance the comprehensive competitiveness of colleges and universities, in order to give full play to the realization in our country culture strategy of "central" and "link" role to provide some theory reference. I also hope that through this study, XJ University for injection "strong heart" brand communication". Finally, hope that through the research of the article, combining the professional knowledge and social practice, truly combining study and use.