The Study On The Developing Trend Of Body-Building Market Of Jilin

As the nation’s economy develops so fast, people tend to have a much more strong desire of the pursuance of better life quality, which leads to more attention on health and going to gym to keep fit has became very popular among us, as the symbol of both health and fashion. Using SWOT method, this paper analyses the fitness market of Jilin from 4 aspects:advantages, disadvantages, chances and challenges, to provide managers with strategies of using advantages, overcoming disadvantages, seizing changes and solving challenges, which will help with the building of social service of national fitness, optimizing the structure of economy of Jilin and promoting the life quality of all classes.To help with the building up of the social service system of national fitness, promoting the body-building market’s positive influence on Jilin economically and providing strategies and guidelines about the management of body-building market of Jilin, this paper uses SWOT method to study the current situation of body-building market of Jilin and conclude advantages, disadvantages, chances and challenges that the fitness market of Jilin is facing. By all these means, I tried to contribute some meaningful thoughts for consummating the structure of body-building market of Jilin, promoting the economy of Jilin and perfecting social service of national fitness of Jilin.With means of literature analysis, SWOT method, questionnaire, mathematical statistics method and expert interview, I questioned clients, fitness instructors and managers from gym clubs in Jilin. Through library of Beihua University, Jilin South Bookstore and searching books, papers and articles related in the Internet to gather information. Then it analyses present situation of gym clubs and their instructors, equipments and related industries to conclude influence factors on the industry and bring out strategies by using SWOT method.I found out that those clients, instructors and managers are tend to be young. Some small and medium-sized gyms’equipments are aged. Supporting fitness industry and promoting national fitness must be base on the development of body-building market. Instructors are mobile and of great different in professional skills. The development of body-building market of Jilin needs to locate their market position more precisely. The standardization of body-building market. And this paper tries to figure out challenges the development of body-building market faces and a way of sustainable development.The advice I brought out improving the quality of service is the key to sustainable development of gym club, which includes humanized management and services perspective for exercisers, scientific training and scientific diet. National fitness is stressed on the participation of all citizens that includes the old and children, which requires diverse services. Heritage brands effect lies on expanding culture influence of corporations, and we can set up attractive signs in residential areas. By changing circumstance we may improve old and monotonous equipments and change outdated perspective. By establishing professional management organizations, set up assistant management system for the business. Add fund for body-building market, improve the circumstance of exercise, consummate related regulations and policies, promote the development of the business, the combination of national fitness and athletic body-building, the uses of the media to advertise national fitness and popularize national fitness in schools.