Study On The Market Positioning Of The Shenyang Eastern Talents Education Group

The era of knowledge economy, education training has broad prospects for development. Chinese training market in the reform and opening up from the beginning to prosperity, the golden period of development is coming. But behind the rapid development also hides a series of problems: training institutions homogenization serious; weak brand, international competitiveness is not strong; training institutions, industry concentration is low; service quality good buckwheat not neat, industry reputation is not high. Create a strong vitality and competitive advantage of the brand, choose the right target market, accurate positioning is the only way which must be passed training institutions to achieve sustainable development. Market positioning development plays an important role in the process of the development strategy of private education and training institutions, training institutions must first clear theme positioning. Has an important theoretical value and practical significance on market positioning of Shenyang private education training institutions.Shenyang private education training industry started late, from the beginning of 2000 stage today, is still in development, and take over the Shenyang region of private education and training industry is still in the stage of market development. It can be said that the education training industry in Shenyang area is a newly emerging industry. Shenyang city education and training industry, the size of education and training institutions and the launch of the product is different, operation mode is also different, industry competition is more intense.The paper uses literature research method, questionnaire survey method, statistical analysis method, comparative study, case analysis etc. Based education is a special industry training, Based on the current situation and problems of The Shenyang Eastern Talents Education Group, the analysis framework of the market The Shenyang Eastern Talents Education Group was put forward, and the analysis and practice test were carried out. Under the overall framework of this philosophy, The Shenyang Eastern Talents Education Group follow the individualization and diversification of the market demand, to carry out personalized education ", The Shenyang Eastern Talents Education Group have the market positioning, product segmentation, after several years of mergers and acquisitions, The Shenyang Eastern Talents Education Group stand out and has begun to take shape established with its own characteristics of the mode of operation, its market position. The completion of this paper, I hope you can give the education and training market in Shenyang to provide the help of the experience, in view of the current education and training industry in Shenyang, Better training institutions are mostly through the fine market positioning, the introduction of personalized products, and ultimately be recognized by consumers, So The Shenyang Eastern Talents Education Group’s market positioning strategy for other education and training institutions have a very large reference value.