Study On Marketing Development In ZNZ Education And Training Company

With the enterprise market competition is becoming increasingly fierce and the market marketing theory of development, marketing development constitutes the core competitiveness of enterprises,"the development of the marketing strategy" has become the enterprises to gain the competitive advantage is a kind of important means. So, to the research of the development of the marketing is quite important.This paper ZNZ education training company as the case enterprise, the use of4P and4C, consumer behaviour and service marketing theories, in order to training the company can choose marketing development strategy as the research object, the market marketing the original foundation theory and training company development research method combining the analysis the marketing development strategies on training company core competitiveness improvement action. At the same time the enterprise through the implementation of rational marketing development strategy, in order to train students needs as the guidance, according to the internal and external market environment, market positioning, product, price, channel, promotion and so on to analyze the ZNZ education training company marketing development, thereby promote ZNZ education training company to adapt to the training market changes; Make good training market development strategy,achieving sustainable development shall also be industry forefront of the performance and discussions. The training company in NC city training market leading position in the market competition.Return to the real work, this paper let the market marketing strategy, and education and training industry the actual situation of the organic fusion together, make education training institutions of the thinking of development of the increasingly clear, and sometimes even involving all education training industry development, more can play the role of theoretical guidance.