College Basketball Tournament In Zhejiang Province To Promote Research

Basketball has become an important Undergraduates sports and campus sports culture content in Zhejiang Province, the province’s colleges and universities to carry out a very impressive basketball, loved by the students. Zhejiang University Basketball has become the core competitiveness of Zhejiang sports and cultural soft power and an important part of the economy has become an important aspect of social harmony and stable development of Zhejiang indispensable. In this paper, Zhejiang University Basketball Association for the study of the content, methods of literature, questionnaire, interviews, field visits, logical analysis, mathematical statistics and other research methods, analysis of Zhejiang University Basketball Association (referred ZUBA League) since 2002 in 2015 the development of events, event promotion and constraints to explore University basketball Association to promote the development of the factors. The study found:from the set ZUBA League club from Athletic Association basketball tournament Zhejiang University Students continue to strengthen the organization and management, and actively promote the development of events, so that participating institutions from the initial development of several schools to more than 50 colleges and universities, a total of more than 90 men and women teams; league organization in the form of packets not carried out to improve the school’s competition initiative, competition grouping gradually rationalized; the implementation of training programs and coaches referees team building, improve the league level. However, each participating school funding deficiencies, lack of space; Coach Team of professional quality is not high, and the lack of experience led; promotion of training development imbalances; "built for the tournament," the basketball team set up to improve the competitive situation hindered level; insufficient publicity and packaging, and the lack of professional media team, and other factors of Zhejiang University basketball development League and promotion.To meet the needs ZUBA league development, to further improve the schools resources college basketball movement, targeted to enhance the training of coaches, improve professionalism, constantly enriched and improved campus grass-roots events, a gradual increase of the competitive level of basketball and ornamental; widening before the communication channels, and improve the accuracy of media coverage of the event. Aiming ZUBA League to discuss the promotion of schools, training promotion, media promotion, event organization and promotion.