Study On The Popularization Of Henan Huaguang Sports Basketball League

As a physical activity,basketball has the characteristics of high participation,strong viewing,and diversified forms,and is widely welcomed at all levels of society.Since the launch of the "Huaguang" Sports Basketball League(HUBA)for Henan university students,it has begun to take shape with the support of the government and society.Based on the investigation of the "Huaguang" sports activity basketball league,combined with my own experience as an assistant coach to participate in the game,and on the basis of understanding the development of "Huaguang" sports activity basketball league,the paper summarize the content,capital injection,and so on,understand the living environment and development direction of the current "Huaguang" sports activity basketball league,further reveal its inherent problems,and make targeted suggestions based on the actual situation of the "Huaguang" sports activity basketball league in order to promote the sustainable development of Henan University's "Huaguang" sports basketball league.Taking Henan University's "Huaguang" sports basketball league promotion as the research object,the literature method,survey method,mathematical statistics method,and finally the logical analysis method are used to summarize and analyze the current situation of "Huaguang" sports basketball league promotion.Come to the following conclusions:First,The promotion of the "Huaguang" sports basketball league of Henan university students is mainly based on the government-oriented management department,colleges and universities and outsourcing companies.Through the reform of the game system,the game system and the home-and-away system were created,and the company was promoted to package and create high-quality events,forming a perfect game function management organization,making the game more standardized,rich,and exciting,and driving the development of college basketball.Second,The promotion content of the "Huaguang" sports basketball league for college students in Henan Province is diverse and has always been around the theme of the "Huaguang" basketball league,so as to spread the value of the game,product development,and event organization through various communication channels.There are various promotion methods,including: print media,television media,online promotion,and self-media promotion.However,the operating company is not mature enough and familiar with the promotion of the event,and has failed to handle some unexpected events and foreseen problems.Third,College propaganda plays a very important role in the promotion of the "Huaguang" basketball league,but at the current stage,it lacks the attention of college leaders,so it cannot achieve the virtuous circle promotion effect of "top-down".Fourth,The packaging and promotion of the promotion company attracted a certain number of sponsors,but the level of competition needs to be improved and the media's poor publicity effect has hindered sponsors' efforts to attract more sponsors,resulting in insufficient funding budget,affect the promotion effect of the event.Fifth,Most of the participating teams in universities in Henan Province have not undergone long-term systematic training and selection,but rather teams that have been temporarily assembled to participate in the game.This "building for the game" basketball team formation behavior has prevented the continuous improvement of the competitive level and match quality.Some college basketball court facilities can not meet the needs of the game and need to be further improved.Sixth,The "Huaguang" sports basketball league of Henan Province University students did not fully consider the actual situation of the students in terms of game time,competition grouping,and competition system,all of which are unreasonable.Based on the above phenomena and problems,the following suggestions are made:First,raise the attention of government and university leaders.On the basis of government documents,university leaders should vigorously organize basketball leagues,so as to promote the promotion of "Huaguang" sports basketball leagues in Henan Province from top to bottom..Second,the relevant promotion media should strengthen the publicity of the "Huaguang" sports basketball league in Henan province,increase the social influence and popularity of the league,and attract more corporate sponsorship and broaden the funding sources.Third,league operators and related promotion media strengthen brand awareness and cooperation awareness.Introduce specialized personnel,conduct standardized training,improve the familiarity of basketball league work,strengthen the handling of unexpected and foreseeable events,and promote the smooth progress of the "Huaguang" sports basketball league in Henan Province.Fourth,pay attention to the training and storage of coaches and high-level athletes,form high-quality basketball teams,strengthen the systemality of basketball team formation,and avoid "building for the game",improve the overall competitive level of Henan University's "Huaguang" sports basketball league,which is conducive to the promotion and development of basketball events.Fifth,in the basketball league's game time,competition grouping,and competition system,full consideration should be given to the actual situation of the students,consider thoroughly,highlight education,and let students to become the main body.Sixth,colleges and universities should further improve basketball court facilities,provide good material conditions for the "Huaguang" sports basketball league in Henan Province,and provide basic guarantees for the smooth running of the game.