Thinking Of Popular Culture Phenomenon In Colleges And Universities And The Revelation Of The Colleges Mainstream Culture Research

With the rapid development of China’s economy, people’s living standards improve, people are no longer just satisfied with the great wealth of material goods, the demand to enrich the spiritual world for cultural products is increasing. As a new form of culture, popular culture, with its entertainment, fashion, popularity get people’s attention and favor, so that people’s cultural life has become increasingly rich and colorful. College students have active thinking, behavior avant-garde, sensitive and rapid response to new things. They are continuously follow popular culture. Compared with mainstream culture in the college of communication effect remains to be strengthened, both influence and acceptance, relative to the popular culture also has certain disparity. This regardless of the mainstream culture in colleges, and the ideological and political workers, are both opportunities and challenges. Through in-depth study of popular culture, this paper would find the root of popular culture deep into the college students’inner, and extracted experience from the mechanism of colleges popular culture to improve the effect of the practical and feasible measures of the mainstream culture in colleges.Attention and reading a large amount of relevant literature both at home and abroad is presented in this paper, on the basis of the concept of popular culture in colleges is defined. Based on the study of communication theories, sums up the basic characteristics, the main form of popular culture at colleges, as well as its spread. Combined with psychology related theory, with the method of case interviews, explore the mode of transmission of popular culture in colleges easily accepted by the college students psychological reasons. Using comparative study method, analysis the advantages and disadvantages compared with the mainstream culture. At the heart of the college students’desire to grow, the mainstream culture is the spirit of the college students need supplies, this is the natural advantages of mainstream culture in colleges and universities, on this basis, the emphasis on the subjectivity of college students and individuation, susceptibility to spread content and appeal, pay attention to the epidemic and spread the language popularization, make full use of modern media means, will add fuel to the spread of mainstream culture in colleges and universities.