Popular Culture On The Impact Of Ideological And Political Education And Its Education Strategies

The rise of popular culture are not only an important event in the 20th century, but also one of the most symptomatic topics in the field of cultural studies in 20th century.Popular culture,generated in the context of modern industrial society and as a specific way of life, adapt itself to the development of the market economy. With the rapid development of modern science and technology, particularly, the internet represented by information communication technology, popular culture is passed on in people's daily lives ,changing people's thinking and behavior; changing people's way of thinking; changing the social outlook of the whole world.In the course of our popular culture's generation and development, due to the sensitivity of felling, the activity of thinking, the vanguard of thought and the avant-garde of behavior,groups of college students become the important subject in the practice of our popular culture. Correspondingly,colleges and universities become an important position.At present, popular culture has become important cultural parameters of contemporary college students, the standard of values, aesthetic orientation behavior, and the structure of thinking pattern. As a sub-culture,popular culture has bring about challenges for the ideological and political education in colleges and universities. Knowing the meaning and characteristics of popular culture, and analyzing its impact to college students and its reflection of college students'mental state are an important and pressing issue, and also a new perspective and field of the ideological and political education.The article is divided into four main parts. The first part addresses to the definition of popular culture and the boom of popular culture in colleges and universities. The author holds that modern popular culture is a social cultural phenomenon which is closely related to the development of capitalism, due to specific explanation of the following three aspects: the basis and development condition of popular culture; the common features of popular culture in class, commercial consumption and entertainment; the typical phenomenon of popular culture and the analysis of the technical, stratum and geographical characteristics. The second part tells the positive impacts and challenges of popular culture on the ideological and political education in colleges.On the one hand, popular culture promotes the socialization of the university students, broadening their vision, helping format their global consciousness, expanding school educational resources and prospering campus culture.On the other hand, it also brings negative impacts in influencing college students'healthy growth,stimulating high-consuming behavior and corrupting student's ideological will.We must take these negative impacts into serious consideration.The third part probe into the impact factors of popular culture on college ideological and political education.It is through the impact on the environment that popular culture plays a role in college ideological and political education under the influence of popular culture.The authors holds that we should direct the development of popular culture in college with the norms of the socialist core value system,learn from the popular culture by norming it and cultivating the main cultural character of university students.By doing so, we can develop the popular culture and enhance the effect of the ideological and political education.The influence of popular culture to the ideological and political education and the related research should help us understand the basic conditions of the ideological and moral quality, explore the basic idea of improving ideological and political education. It is exactly an necessary work to open up new ways to the ideological and political education to enhance ideological and political educational innovation and effectiveness.And it has an important cultural values and social significant to strengthen compus culture construction and improve ideological and political education in colleges and universities.