Research On Hongqiao School Differentiation Competitive Strategy

From ancient times to modern times, Chinese has always attached great importance to education. The people have the desire for high quality education resources. Today, who has mastered more knowledge in the community who has more options and is able to grasp his own fate. To improve the ability in the study and to develop the creative ability have become an essential part of contemporary people.Public quality education resources are limited, and there is the existence of the phenomenon of uneven resources division. Therefore, all kinds of extracurricular training schools such as bamboo shoots after a spring rain. In order to get a larger share in the market, in the fierce competition, each training school want to get the way of development.The paper analies the research of the domestic and foreign training school status, national education system and policy and macro economic development trend, trying to use the strategic management and the comparison of analysis methods and tools to find out the development trend and direction of Hongqiao. By using the method of PEST, Porter’Five Forces Model and SWOT analysis to find the advantages and disadvantages. Determine the Hongqiao school difference competition strategy, and put forward measures to ensure the strategy implementation, that is, through product differentiation, marketing differentiation, brand differentiation, platform differentiation and service differentiation to achieve differentiation competitive strategy. In order to ensure the implementation of the strategy, provides a series of measure of safeguard.I hope Hongqiao school through the effective implementation of differentiation competitive strategy will achieve the goal of Hongqiao school sustainable development. Hope the paper can provide some new information and opinion for the Changchun City and private education in China.