The Strategic Analysis Of Marketing Competition Of Gansu Boxing Studing Abroad Service Co.,LTD

Nowdays, "studying abroad" has become acquire new knowledge and resplendent achievements of important ways. at present, with studying abroad market face to fierce competition .Gansu Boxing studying abroad service CO.,LTD. face to a series of tough situations and issues requiring urgent solution. From the outside environment, With the arrival of studying abroad craze. There are so many go abroad studying service companies in Gansu where they has spung up everywhere. Especially, some of famous domestic studying abroad companies also set up offices in Gansu, which made studying abroad competition in the market. Boxing studying abroad in Gansu Services Limited internal analysis, the company's overall service levels are relatively low, workflow is not yet perfect, studying abroad projects are relatively single. At the same time, the lack of market development efforts, and not enough intensity in advertising thus failed to keep pace with the development of the situation's needs. This paper attempts to study by the Boxing business development strategy study and guide the company take full advantage of their strengths, seize market opportunities and establish an effective barriers and solid competitive advantages edge in the marking status .The article utilized the baud five kind of competitive power model analysis abroad study market profession structure, used the SWOT analytic method and the IE matrix structure drawing, proposed Gansu Boxing studying abroad service CO.,LTD should implement the variation strategy and safeguard its effective .The paper focuses on the service differentiation strategies in the study of the important role of industry and ways of implementation. Also has discussed the safeguard measure which should adopt for the realization variation strategy of Boxing.