| The FIFA started to move the spread of the football World Cup power into network platform since the establishment of WWW.FIFA.COM on November 18,1995. It is the so-called "ten years", in the first ten years, the network transmission of football World Cup tossed in words and pictures, until to the second decade, the football World Cup network transmission has been expanded to the field of video. In the Germany World Cup in 2006, the network media officially won the rights of highlights for 4 minutes per game, as a result, from the ban on broadcast to authorization for the first time, the network video finally broke through the imprisonment of policy, going into the public view; The network media once won the the rights of live and on-demand in the World Cup in South Africa in 2010.The network daily users reached to 28.2 million, which brought the tremendous benefits for the network media; The network media had not won the World Cup video copyright in Brazil in 2014,while network video content need to add immediately that result in the self-made programs rushing out.From nothing to being, from being to excellence, from excellence to proficiency, this is the idea course for network video to report the football World Cup, and they urgently need to be explored and thought.This study focused on the reporting of network video on the football World Cup, summarizing its characteristics, analyzing its development and innovation and looking forward to its prospect.The research object of this study is mainly concentrated in the spread and report of network video in the football World Cup, especially the network video coverage analysis of sina, netease, tencent, sohu and youku,potatoes, i QIYI, PPTV, Letv, CNTV video sites during the football World Cup. By analyzing and summing up its thought, the close reading, the content of the report forms, technical reports, this study has an outlook of the network video report on the 2018 World Cup in Russia.Using the literature material method, content analysis, case study method and expert interview method, this study comprehensively analyzed the network video coverage of the football World Cup through the following four aspects:First, the overview of the development of network video transmission on football World Cup. This article analyzes five World Cup respectively starting from the 1998 World Cup in France, from budding at the World Cup in France, struggling in the World Cup in Japan and South Korea, breaking the ice in the World Cup in Germany, making a great coup in the World Cup in South Africa, and taking the lead in the Brazilian World Cup. This study combs the each stage of development on network video transmission, and records in detail of whole process of the spread of network video to participate in the football World Cup.It was found that the copyright dispute is the biggest resistance network video to participate in the football World Cup.Second, the evolution of the report of network video on the football World Cup. Based on the network video formally authorized to participate in the football World Cup report, this study has made the detailed analysis and interpretation in the view of the characteristics of the network video report in three session of World Cup in Germany, in South Africa, Brazil.Based on the report thought, form and contents, this study looks through each session of the football World Cup report page, and explores various network video coverage characteristics of network media, integrating into the annual reporting characteristic, thus forming a single to multiple,editing to self-control, the evolution course of events to entertainment.Third, the network video case studies reported in Brazilian World Cup.Based on the network video reports in the Brazilian World Cup, this study analyzed the characteristics of mobile media, content of self-control and wide audience, color characteristics in the process of their report to hit the next network video coverage characteristics of the football World Cup.Combined with the second part can be found in the network video coverage, content is king is the world cup in the football World Report on the way to success.Fourth, the prospects of network video coverage in the football World Cup.Combining with the present trend of the development of the Internet, this study make a prospect on the network video report for the World Cup in Russia, putting forward the constructive suggestions from the content innovation, technology development and media convergence.In order to reach the goal of the next football World Cup through this case study,the characteristics of the network video coverage of the next football World Cup will be touched.Fifth, the constraint of network video report on the football World Cup.This study found some restriction factors of network video report when reviewing the development process of network video report on the football World Cup, summarizing as three points, namely, system information personnel fluidity is big, lacking of excellent football commentator and network video quality is not high.Combined with the fourth part of the case analysis can be drawn, mobile, homemade has become the era of online video coverage characteristics.This study tries to analyze the network video report on the football World Cup comprehensively, detailedly, and innovatively, combining with practical work to complete this work in order to make some contribution to the development of academic research and industry in the future. |
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