The Research About The Operational Modes In Traditional And Well Funded European Professional Football Clubs

In recent years, Chinese professional football industry has been rapid development,Super professional football club has initially established a modern enterprise management mode, but compared with the European Professional Football Club business model there is a certain gap. The current government, business, players, fans and scholars are very concerned about the future development of football, therefore, the European Professional Football Clubs century giants operating model to study and then make recommendations for the development of football in our country is very necessary.In this study, the European century giants professional football club business model for the study, the use of literature, mathematical statistics and logical analysis, comparative analysis from a historical point of view describes the evolution of European professional football clubs operating mode, analyzes 5 European Professional football clubs century giants organization mechanism, operation mechanism and an analysis of the relevant external environment club business model. This paper attempts to professional football clubs century giants related concepts, and changes in domestic scholars study the five major league clubs classification countries, again summarized the membership-based, joint-stock listed companies made new classification.By analyzing the century giants of the European Football Club membership business model discovery: membership is the best mode of professional football club to operate successfully; brand building is a professional football club the only way to operate successfully; the external operating environment is the fundamental guarantee of successful operation of professional football clubs. According to the European Professional Football Clubs century giants operating model study, combined with China’s national conditions and the latest policy proposals on the current development of Chinese professional football: the establishment of a "membership" as the mainoperating mechanism of the club; the club to do their own brand-building; government,professional club should maintain good social development of the external environment.