LAZJ Company Earlier Education Marketing Strategy Research

In recent years, the state issued the \ "national medium and long-term education reform and development plan outline(2010-2020)\", \ "Chinese children development compendium(2011-2020)\" and so on the policy and content of preschool education, which put forward to build the \ "wide coverage, protect the basic, multiple form\" of the pre-school education system, thus the national attention to children’s education. With the improving of the people’s living standard, people for children’s education is also increasingly attention. Therefore, early education industry booming in recent years. LAZJ is an enterprise from Taiwan, synchronous development in the world, and from aspects of the sensory integrative, multiple intelligence, brain science for children 3 q(IQ, EQ, CQ)education, is the authority of the early education brand in China. It into the market of Qingdao has 4 years, but marketing has always been a relatively weak link, with the Qingdao early education industry increasingly fierce competition, in order to gain a foothold in the market, to improve its marketing level is very important. Taking LAZJ company as the research object, carries on the early education marketing strategy research,hope for LAZJ company foundation theory and practice development.This paper expounds the research background, research significance, the current early education marketing research status, research ideas and content, research method and technical route. Second, the market marketing theory, marketing analysis model, the difference between the marketing and general merchandise marketing education class is analyzed. Then, a comprehensive introduction LAZJ company, the paper expounds LAZJ company macro environment, micro environment, and conduct a SWOT analysis of LAZJ company, confirmed LAZJ company faced threats and opportunities, clear its own disadvantages and advantages. Then, in view of the LAZJ company STP analysis, from the market segmentation, target market selection and market positioning, and other Angle to LAZJ marketing strategy to provide a choice of direction. After the LAZJ company’s overall marketing strategy to do thorough planning, including company development goals,marketing strategy, finally to explore LAZJ company marketing strategy implementation of the security.