The Research Of Marketing Strategy For Qingdao Aiying International Early Education Institution

Qingdao Aiying international early education institution has a certain popularity in Qingdao,but in recent years,faced with the challenges of many competitors,there has been a slow growth of performance.In the face of increasingly fierce market competition,how to create a new situation of the early education industry,the survival and development in the competitive environment,has already become the most concerned about the focus of a great number of early education institutions.The research on marketing strategy of early education institutions becomes very crucial.Taking Aiying international early education institution as an example,this paper makes use of relevant marketing theories to formulate marketing strategies suitable for Aiying international early education institution,and tries to provide general theoretical strategy for early education institutions.First of all,based on the systematic analysis of the domestic research dynamic and relevant theory,on the basis of using the questionnaire method to Qingdao early education industry marketing present situation has carried on the questionnaire survey,clarifying the Qingdao early education marketing present situation and providing strong support for the marketing strategy of Aiying international early education institution.Then,using the SWOT analysis to interior and exterior environment of Aiying international early education institution a comprehensive and systematic analysis,on this basis,the target market marketing strategy was employed to reinforce the Aiying international early education institution market analysis,further determine choose marketing mix strategy as its marketing strategy.Finally,this paper designs the marketing mix strategy of Aiying international early education institution from four aspects:Product?Price?Place?Promotion.The main research conclusions of this paper are as follows:one is the "dual principle" of early education market has highlighted,it is hard to pull open gap with competitors,so enterprises must adjust the marketing strategy of early education market,which is dominated by the parents of two children.Secondly,the characteristics of early education products determine the particularity of word-of-mouth communication.Therefore,under the popularization of Internet marketing,the marketing performance of early education institutions is determined by the quality of community information communication in new media.Thirdly,early education of price elasticity of demand is low,so it should be taken to give priority to with demand pricing strategy,rather than simply compete on price.