| Every iPhone launch would inevitably lead to the consumer market order boom, the development of consumer society, consumption style began to be changed, then, iPhone style of the brand is how to be built up? Iphone brings a personal style performances, the consumer is how to construct intelligent life in the world to show intelligent life style during experience of using apple phone? As a representative of modern technology,apple phone is how to break the existing lifestyle of consumers, and thus form a new way of life, deeply affect the lives of the younger generation?This study analyzes a series of ads and Jobs iPhone5 new speech of image data, and using the experience and recognition from the consumers experience, explore the symbol of brand style, the iPhone’s operations and consumer implications. On the other hand, the present study the Liu Weigong research on life-style, that lifestyle has two characteristics: "imagery to convey" and "aesthetic experience" as a theoretical analysis tool, through in-depth interviews and related excavation after the iPhone app usage, how to affect consumers psychological and everyday lives, how to impact on daily work, social, recreational, shopping and other consumer outwardly convey what kind of life style, domestic consumption experience is like. Finally, the analysis due to the over-reliance on smart technology, some people have even been enslaved communications technology, this process is how arise.Through research, we found that in terms of internal factors, iPhone product design process attention to the aesthetic design, the iPhone is more like a beautiful work of art, conform and guide the consumer’s aesthetic orientation. External factors, through advertising media symbol symbolic significance iPhone implant is produced, giving the iPhone a unique brand personality, iPhone that is a symbol of the pursuit of freedom, perfectionism, convenience, lifestyle and values of American hedonism, advertising will rise ordinary consumer behavior as a way of life and full of aesthetic taste of fashion style behavior. Jobs speech eclectic new iPhone is added to the character, novel "leader" image, consumers turned to the worship of Steve Jobs iPhone pursuit. In the consumer side, iPhone meet consumer desire for novelty, the yearning for individuality, the imagination of popular taste, social evaluation and norms under the pressure of social, iPhone consumption tend to seek collective identity of conspicuous consumption.During the using of APPs and iphone,the way people work is being changed, life, leisure, entertainment and other behavior, re-build a new lifestyle, showing an intelligent life style, and for over-reliance on technology, the development of technology for people Full Liberty presents new challenges, iPhone while promoting positive social relationships and in the manufacture of loneliness, while providing efficient in crushing the integrity of the time, everyone can become the source of the media in modern society the consequences of individual freedom is not free for everyone, invasion of privacy, surveillance everywhere.Therefore, the present study suggests that, iPhone’s popularity is the symbol consumption mechanism, global consumer culture, the result of market capitalism and collective consumer choice, iPhone already pervasive invasion of our daily lives, change our daily lifestyle, while It has also spawned a number of "i" slave, manipulating people’s lives. It should be noted, the information age alienation of people make a necessary stage of social development should not deny the development of science and technology, the development of science and technology to promote the development of society, at the same time, the information age need to explore new paths to adapt to people’s free and comprehensive development. |
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