The Research On Social Media Marketing Strategy About EEonline Education

With the continuous development of mobile Internet and the popularity of intelligent terminal,social media has changed people’s life, through all aspects of people’s life, On the basis of social media marketing model has been widely applied in all fields. For EE online education industry, social media marketing of low cost, high customer loyalty, content variety, wide spread, this kind of marketing mode to make up for the deficiency of the traditional marketing, opens up a new media marketing channels. According to user’s demand and market status of choosing appropriate social media marketing EE education at present is an urgent need to solve the problem.This paper for the research and application status of social media marketing at home and abroad were analyzed, carding the related theories of social media marketing and its development course, formed the theoretical basis of this article; Secondly based on the analysis of the EE education online marketing model and the demand of social media users investigation, summarizes the EE online education in the process of social media marketing using current; Finally, based on the theory of this article and to the user demand analysis, through the image positioning, marketing integration of social media channels, optimize the media content, standardize social media operations team, evaluate effect of social media marketing for EE online education in five aspects, such as social media marketing are proposed.In this paper, theoretical research and user needs investigation, proposed the establishment of innovative micro-blog account matrix, develop micro-channel service number, integrated e-mail and other new models a combination of social media marketing, and on this basis to improve the content of marketing directional and mobility, with a strong practical operation.