Under The Era Of Ideological And Political Education Innovation Research

With the rapid development of network technology to microblogging, as the representative of the letter as a "micro" named new things, more and more people began to enter a new "micro era." "Micro-era" has changed the way people communicate convey information. Students with the greatest exposure to emerging media, ideas, values and other new changes will occur. So how to deal with the next micro-era ideological and political work, carried out innovative ideological and political education has become a priority. This article compares the ideological and political influence with universities starting from the analysis of micro era, mainly related to micro-era ideological and political education challenges and opportunities Discussion micro era of ideological and political education innovation strategy.Half of the new technology revolution of the 20 th century the rise, is the human society towards a new information age- the era of micro. Micro-age spread with powerful features increasingly profound impact on social development, the "double-edged sword" effect also increasingly prominent. Development of micro-era has brought new problems we need to make a new summary and explanation, which is not only time to give ideological and political education workers new mission of universities, but also innovation opportunities. From education, sociology, psychology and journalism,interdisciplinary point of view, the use of literature issued, social surveys, qualitative research method, comparative study other methods, from a new perspective comprehensive discussion and interpretation of the micro The basic elements of the era of ideological and political education, practical background, innovation and research and many other content.Realistic background micro era ideological and political education faces is twofold: to obtain social environment, cultural environment has become more complex, the work object model, the team under attack, college students live, learn, psychological and values have brought a significant impact and challenges; on the other hand, since the micro-era technology major change in terms of information gathering, information content and form,information dissemination channels as micro-era ideological and political education of a new form, the formation of the ideological and political qualities, values and ethics has a positive influence, to ideological and political education has brought a rare opportunity.Make full use of the positive impact of micro-era brings in-depth analysis of the causes negative impacts for ways to strengthen micro-era ideological and political education innovation provide the basis for selection.