The Study Of Colleges And Universities’ Ideological And Political Education Innovation In Micro Age

The birth and the widely use of the emerging media such as micro blog and micro letter, herald the arrival of the era of the "micro age". New media and new communication mode are changing people’s thoughts arid way of lives, which also put forward higher requirements of ideological and political education in the new period. The innovation is an important part in the development of ideological and political education. To understand the characteristics of the new period and to grasp the college students’ ideological tend in the era of the "micro age" is the theory and practice need to focus on.This article starts with the relevant definition and characteristics of the ear of the "micro age", and is based on the ideological and political education theory. It also summarizes the research achievements of predecessors in this field. Through the statistics of the questionnaire about micro blog and college students, this article reveals that the public opinion environment is becoming more variable, the cultural environment is more diverse, and the psychological environment is more complex in the ear of the "micro age". Subsequently, this article analyzes the opportunity of ideological and political education in the ear of the "micro age" from the scope, content, carrier and the platform. This article is on the basis of the authority, predictability, supervision and the channel of ideological and political education, to clarify the challenges of ideological and political education in the new period. At last, according to the development trend of ideological and political education and the principle of innovation work, this article finally comes up with the ideal of the ideological and political education innovation concept, which is from content, method, management and main body five different ways, combined with the opportunity and challenges of the era of the "micro age".