| In recent years, the development of network technology and mobile information technology broaden the connotation and extension of traditional media, expand the channels and ways of communication, and enrich the ideas in the field of contact and borders. Represented by Weibo, WeChat and micro video, the three micro media are widely used, which provides changes the way of the communication or transmission, more important the innovation education idea and education content in ideological and political education for college students this special communication process.In January 2015 the State Office issued " Opinions on further strengthening and improving propaganda and ideological work in colleges and universities under the new situation “ that emphasized the importance of ideological work and the important position of the ideological work in colleges and universities. Therefore, in the face of the ideology, political consciousness, value judgment of the information impact shock and thought that media give to the college students’, we must take the initiative to conform to the trend of digital technology, to meet the challenge of the pluralistic trend, to adapt to changes in the way of communication and capture the media spread the ideological and political education position.Based on study for weibo, WeChat, micro video which on behalf of the "three micro platform" background, literature study, research method and system analysis research method to explore "three micro platform" and the theory of ideological and political education, and on this basis, the present situation of ideological and political education of college students were studied. The problems in the ideological and political education and the countermeasures were found out. The full text is divided into the following five parts:The first part is the introduction which mainly overall summarizes the research background, research significance in this paper, analyzes the current research status both at home and abroad, and puts forward the research ideas and research methods. The innovations and shortcomings of this study were summarized and a macroscopic framework was presented for the full study.The second part discussed the theories of "three micro platforms" and college students’ ideological and political education. The concept and present situation of micro video, Weibo, WeChat were introduced in detail and the concept and characteristics of "three micro platform" were put forward. Secondly the concept of ideological and political education was displayed, and this paper analyzes on the connotations of ideological and political education and the characteristics of contemporary college students’ thought and behaviors, putting forward the necessity of ideological and political education of college students under the background of "three micro platform".The third part is analysis of the "three micro platform" used in ideological and political education.With the method of questionnaire, statistical analysis of data, understanding and use situation of the "three micro platform" in the college students’ and use situation, grasp the application status of the "three micro platform" in college students’ ideological and political education, to explore possibility of providing the ideological and political education for college students under the background of "three micro platform".The fourth part analyses problems in the use of "three micro platform" to carry out in the ideological and political education practice. Combined with the questionnaire data, starting from the practice, at present I found that under the background of "three micro platform" in the ideological and political education of college students the following problems show:On the concept, the importance of applying "three micro platforms" in ideological and political education is not enough.In practice, the application elements using “three micro platforms” in ideological and political education were insufficient.On the mechanism, the monitoring of operation and management of "three micro platform" applied to the ideological and political education is lax.The fifth part explores the countermeasures in under the background of "three micro platforms" in ideological and political education of college students which mainly including three aspects: concept, practice and mechanism.On the concept, attach importance on applying "three micro platforms" in ideological and political education is not enough.In practice, strengthen the understanding of the application elements using “three micro platforms” in ideological and political education.On the mechanism, enhance the monitoring of operation and management of "three micro platform" applied to the ideological and political education. |
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