Research Of Ideological And Political Education Working Mechanism For "Micro Era" College Students

With the development of the society and the information technology, new media hascome into our life gradually. Meanwhile, more and more new things are ordered the title of“micro”, which leads to the invention of a new word “micro era” to describe the present age.The diversity of network media has offered a new way to spreading information. A series ofonline media, such as weibo, wechat, micro novel, micro film and micro public welfare, havegone into people’s lives, especially the lives of college students who have the ability to acceptnew things rapidly and pursue the fashion with a high fever. As a result, the way of collegestudents’ study and life is changed. In addition, the rise of “micro era” has brought newopportunities and challenges for the ideological and political education work, and we arefacing a new problem on how to do a good job on the ideological and political education ofcollege students under the circumstance of “micro era”.This thesis has discussed how to use a variety of “micro media” to promote collegestudents’ ideological and political education work so as to explore the effective constructionof the ideological and political education working mechanism in the “micro era”. It hascarried on the definition, problem analysis as the theoretical discussion and countermeasuresresearch on the ideological and political education working mechanism in the “micro era” byusing literature research method and comparative analysis method. Firstly, it defines the basicconcepts and characteristics of “micro era” and the working mechanism of ideological andpolitical education, and analyzes the new forms of mechanism of ideological and politicaleducation work in the “micro era”. Secondly, it illustrates the present situation of mechanismof ideological and political education work by considering the characteristics of “micro era”.It also makes a deeper study on the impacts of mechanism about the status quo about the newmedia on ideological and political education mode. Thirdly, it, with the consideration of thefeatures of the new media, analyzes the opportunities and challenges of ideological andpolitical education work we are facing in the “micro era”. Finally, it proposes the strategies ofhow to make full use of the “micro era” convenience in order to carry out education work anddeepen the ideological and political education working mechanism countermeasures.The arriving of “micro era” has made a tremendous impact on college students’ studyand life, so it is necessary for the ideological and political education workers to start theirtasks. This not only conforms to the rules of the development of the college students’ideological and political education work, but also meets the demand of the sustainabledevelopment of the ideological and political education. Therefore, colleges should seize thisopportunity to explore a new era of ideological and political education working mechanism inthe “micro era”.