| The "Three Rural" has always been the question in Chinese characteristics history. Thecore of the "Three Rural" issues is the modernization of agriculture, improvement the culturalquality of farmers, increasing the income levels, and the harmonious development of the newrural construction. It shows the importance of the "three rural" issues by party andgovernment from consecutive years of the Central Document No1to "three rural" issues. Thenews media also has an obligatory social responsibility.This article uses discourse analysis methods in macro and micro angels from126text ofthe Laosan Hotline, which belong to October2011to December2011. It divided into the classof farmers’ daily life, and farmers in business and compensation for the class theme, migrantworkers pay talks, crop cultivation, mediation of disputes between neighbors, their children’seducation problems, rural enterprises illegal business class does not belong to any of theabove seven categories of topics classified as other classes in Laosan Hotline reported atypical representative of the significance of the event. It is the subject of concern, which is thefarmers really need and also and should be capable to help solve in the real life. Furtheranalysis revealed that it concerns the subject matter is consistent with the "three rural" issuesin the social background in China at this stage and it is the same with the friends of farmersconcern about. It is an urgent need to be known from the friends of farmers in report.At the micro, I research out that the main language style of Laosan Hotline is simple andeasy to understand people First, convenient, the mangled language make the farmers feelthat they are closely related to their work and life. After the analysis of the Laosan Hotline’snews, text title and Lead, I found that the title of its text are<Place Names: Event> Classes.Trailer: lift the suspense, notice News. Lead: start from "you can find Laosan for anything,Laosan is all around you", the title started is friendly and unassuming. The Laosan Hotlinebasically begins from his story, but the story is not from the very beginning, always throwsthe way of suspense to attract viewers. Its News background explains the cause of a newsevent; his news comment is showed by host based on objective facts related news, expressed itself positioning style, it not only reflects their own tendencies, but also reflectsthe reviews of Hebei channel farmers. The expression style is plain and mediocre, manysaying agricultural proverbs, and more rhetorical; cordial discourse of the host is in local color,easily recognized by the audience. It commonly used the means of television, the lens follow,follow, and follow more.Finally, author summarizes the inspiration and learn of Laosan Hotline to otheragricultural program from increased the attractiveness of the subject, emphasis on theschematic structure analysis to strengthen the language of rhetorical study.Hebei farmers channels Laosan Hotline "program in the country many of the agriculturalprogram is unique banner, with a strong reference. This paper attempts to discourse analysismethods to interpret the deeper social implications of the farmers program, and then to arriveat the development trend of China’s migrant programs, and better for the majority of peasantbrothers. |
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