Changes Of Role Of News Agency In Network Age

Network Age came with the development of the Information Technology, andbrought the world new communications environment and features.There is a greatdeal information on the internet which is available for everyone, and multimediabecomes common in news reports. All these new features challenge the traditionalmedia. Xinhua News Agency is our national news agency and world-class newsagency, it acts and adjusts itself to the new environment postively when faces to theNetwork Age.By comparing the news stories of Xinhua Daily Telegraph choosing from thesecond week of May1996and the same period in2013and studying other literaturematerials, it turned out that changes have taken place in communication channels,products and services and client of Xinhua News Agency under the influence ofNetwork Age.It expanded business in new media, built new channels, anddeveloped various of information produts, thus changing itself to informationprovider which pays much attention to news stories and information produts fromthe news summary which valued news stories primarily. Meanwhile, the news faithof Xinhua News Agency also became different. News genre now is more balanced,report forms are more diverse, categories continue to extend and refine, as well asthe subjects grow abundant. In general, the quantity of news stories that close topeople and their lives is increasing, and quality of news stories keeps going up.