The Research On Science And Technology Communication Of Mobile News

Mobile News, as a new modern means of communication, possesses theadvantages of highly portable, two-way interactive, high-speed spreading,personalized communication and so on. It is tasked with the function of spreading thescientific knowledge, promoting the economic development, guiding the publicopinion, improving the citizens’scientific literacy and many other aspects.In mobile phone all-pervading today, mobile phone newspaper communicationof science and technology is on the rise.The Science Communication of Mobile Newscan be divided into three stages—“sporadic”communication,“column”communicationand “special report”com-munication. With distinctive characteristic of each stage, thedevelopment of the stages is not a process of replacing, but a superposingsuccessively one, presenting a trait of spiral.Mobile News Science and Technology Communication text refers to the phone asa communication carrier, reported recently (or are) occurs, and the important facts(events) and human social relationships of mutual discovery of science andtechnology for the content of text, sound, images, etc. the system constituting thesymbolic language.The text of Science Communication of Mobile News presentssome common features: the diversification of the title, fixed text structure, theincrease of the number of images, simplification of the amount of words, monotonouslayout and so on.Meanwhile, because of the difference in the purpose of funding, thetarget groups, the text of the Mobile News Science Communication is differentparticularly in terms of the preference of topics and the depth of the content.Columns spread of mobile newspaper technology follows the "uses andgratifications" theory works. When the spread of mobile phone technology newspapercolumn set, you should consider a reasonable number of scientific classification,outstanding personality, with appropriate principles.To select the topic of the ScienceCommunication of Mobile News, the correlation with social environment and readersis to be considered, and it always follows the principles of hierarchy, complementaryand holisticism.While,the setting of the column of the Science Communication ofMobile News follow the rules of reasonable quantity, scientific classification,prominent personalities.Overall,the propagation mode of the ScienceCommunication of Mobile News presents these trends:communication subject fromsingle to multiple, communication object from centralized to decentralized,communication content from pasting to interpretation,spread effectiveness from fulltime to the synchronic.Currently, the Science Communication of Mobile News has mainly threeproblems: less proportion of science and technology content, homogenization in text,difficulty in guaranteeing the specialty of the content. They can be improved andoptimized in several aspects: positioning clearly, weighing scale; orientating precisely,highlighting characteristic; setting topics precisely, authoritative voice.It can bepredicted,mobile news will not die in the short term.Increasing technological contentand columns in line with the spread of mobile newspaper audience needs,is not onlythe need of the times, but also an inevitable requirement of its own development.