About Research On Social Reading Of Social Network Era

With the development of mobile Internet, in the tide of digitalizationadvancing, how to break through the bottleneck to achieve accurate reading, readingand individual reading become the biggest demand of readers. It is through theinformation communication technology and intelligent screening technology to helpusers more easily get the desired content.Changing from the "what what to read" into "I read what I want", socialreading in the subversive reading at the same time, also in the subversion media,more in the subversion of the human way of life.In this paper, is the global users social magazine Flipboard as an example,through to the Flipboard social reading collation and analysis of the content of dataapplication, draws the following conclusion:1, The social value of reading from theearliest text is began to spread, the close relationship between the change of the latterfrom the readers and authors built to establish between the reader as the center of thereader’s interaction relations.2,"Shared reading" and the development of media forsocial reading produced extremely far-reaching effect;3,The social network isbecoming more and more mature is the root cause of social reading, interest graphspectrum to expand the breadth and depth of social the4,A content acquisition;personalized content delivery, intelligent, content sharing social--the reader’sreading demand determines the content consumption patterns change, social readingcan promote new business model was born;5, In general, social reading is graduallyreplacing the personal reading the center of traditional reading, it pays more attentionto reading social relations, promote common communication and common profit, inthe basis of interaction between multi azimuth, realizes the infinite amplificationreading value.Finally, based on the above conclusions, puts forward the social reading bringsthree values and three challenges. Three values:1, Meet the personalized, socialneeds of users;2, To meet the recommended web traffic demand;3, To meet thesocial reading platform profit demand. Three challenges:1, Social networking andreading measured and choice;2, Professional users access difficulties;3, How togive the user the option.