A Research Of Shaanxi High-quality Culture Spread Mode Based On The Mobile Internet Terminals

There are many different kinds of Shaanxi culture high-qualitygoods, which has a long history in the modern blundering society, cultureand history to temper the high-quality goods content encountered manydifficulties in the process of the spread of modern: traditionaltransmission means backward, leading to information communication;Traditional culture with some of the time attribute, with the modernnetwork society quickly; Life rhythm fast, working pressure of young andmiddle-aged people, the traditional culture form the inherent old concepts,make it lost the initiative to obtain the power of cultural treasures. In theera of mobile Internet, high-speed development of science and technologywith long history and culture of precipitation seemingly opposite, butmore should be interdependent: traditional culture high-quality goodscarry more convenient modern communication means is accepted by themodern society, and the development of science and technology produceshigh quality information transmission channel, also need to spreadthrough the essence of traditional culture to improve the culturaldimension of the whole society. Global learned every five years doublefrequency, tense and urgent requirements of knowledge disseminator allchasing the latest means of information dissemination, set down theoutstanding cultural heritage boutique.This article from the communicators of perspective content of theShaanxi culture high-quality goods, carried out based on mobile networkterminal Shaanxi culture high-quality goods the way of communication.This article first expounds the meaning and characteristics of the mobileInternet, mobile Internet terminal form characteristics and applicationform and the mobile Internet communication model. Second variety ofShaanxi culture high-quality goods, divided into virtual classes Shaanxiculture represented by Shaanxi literature high-quality goods (Also includes Shaanxi television, Shaanxi shadow play, Shaanxi opera andother cultural forms of virtual class), represented by Shaanxi culturaltourism entity classes Shaanxi culture high-quality goods (includingShaanxi folk culture entity class culture forms such as high-quality goods)two large categories. According to the SWOT strategy analysis method,the feasibility of Shaanxi cultural products carried on the mobile internetterminal communication by SWOT analysis, the analysis conclusion is,by means of mobile Internet cultural products (timeliness, whenever andwherever possible, intuitive, interactive) and potential opportunities, faroutweigh the disadvantages and threats exist. In the fifth part of the thesis,in accordance with the division of Shaanxi culture, virtual and entity classtwo types, respectively, and puts forward some and feasible with mobileInternet dissemination of creative planning scheme: virtual class toShaanxi literary works as the representative, the literature of Shaanxiencountered in modern communication problems, the era of mobileInternet audience reading habits, has been Shaanxi literature related tomobile Internet application, the operation data are prepared in the processof tracking a set of real application of Shaanxi Literature--"Bailuyuan"APP in early papers, jointly conducted comparative analysis. Similarly, inentity class on behalf of Shaanxi cultural tourism, this paper expounds thetourism and the natural combination of mobile Internet, mobile Internetera, tourist behavior, and the current situation of Shaanxi tourismcombined with the mobile Internet, various layers is proposed accordingto the needs of the audience in the travel, divided into "before the arrivalof tourists" and "tourists arrived in" travel information services andinteractive services such as creative transmission scheme. In the end,based on the software side of communication theory "5W" mode andhardware of the mobile Internet theory combination "Human-computerinteraction design theory", From two aspects of communication andmobile Internet, summarize Shaanxi cultural products carrying thestrategies and skills of mobile Internet.