Research On The Value Chain Of China’s Television Music Talent Show

Since July2012the Joint Zhejiang TV STAR ’s Canxing produced strong build a "Chinese good voice," the large inspirational television music talent show, as the Dutchprogram "The Voice of Holland" the sole legitimate authority in China and theintroduction of success, marking China ’s television music talent show has entered anew era.Reliance on a single revenue model of advertising has been severely hampers thedevelopment of China’s television media industry to develop multi profitability, expandTV industry chain, has become the consensus of the television media operators toHappy Girl represented a successful TV show to pull a variety of sub-industry linkagebecome a highlight of the new economy of the television industry. But after severalyears of relative development, with mature industrial mode of operation of foreign TVshow, the industrial chain of China’s TV show there are still many problems to build,to break the existing bottleneck, improve television talent show chain, contributepromote the development of China’s television content industry, promoting China’scultural products to achieve a breakthrough in television global cultural marketcompetition.In this paper, the theory of the value chain,"the Chinese good voice " for the caseof the current situation and the lack of television music industry value chain areanalyzed. Firstly, by introducing the study of the current situation of Chinese andforeign music talent show, combing the development of China’s television music talentshow, and then through the industrial chain, value chain, value chain analysis of thetheory, summarized form of TV talent show industry value chain and constitute theindustrial value chain. Raised through the " China good voice " industry value chain isanalyzed on the face of television music talent show how to enhance their marketcompetitiveness competitiveness issues such rationalization proposals.