A Research On Quick Response Strategy For Market And Support Platforms Based On Third-party Logistics

Convenience stores, grocery stores and other small retail shops are the mainforce of retail industry and important node of the supply chain, which can helpproducers and suppliers have good access to markets and become a vital incomeresource to logistics providers. For lacking of inventory and logistics managementtools and technological means, little shops’ market position was restricted. And aloose, disordered and inferior supply chain has been shown. In this research, hethird-party logistics provider (TPL) was introduced in the supply chain, combinedwith applied technologies and management strategies, in order to solve the problemsof demand forecasting, inventory management and logistics distribution.Firstly, the theory of supply chain management (SCM), quick response and TPLare reviewed, and the function of TPL in SCM and QR are analyzed, especially theoptimization function of integration of information and resources. Secondly, therequirements of information collection system of small shops are analyzed. On thebasis of it, the QR strategies and the structure of platform are introduced, includingthe design of QR, information acquisition, storage and sharing. Thirdly, theimplementation condition of the management strategies and technology are discussed,especially, the hand-held terminal fast data acquisition technology which isinternet-facing and web-serving is particularly introduced. Based on it, the overallarchitecture of the system and operation process is introduced. Fourthly, combinedwith information acquisition technology and computing technology, Self-AdaptiveNewsboy Model is built, which can automatically correct request probability valuesaccording to the changes in market, in order to meet a higher and faster forecast forthe small batch, high frequency, short cycle of goods distribution demand. And theexample has proved this model is feasible. Fifthly, supported by the platform, thethesis presents demand forecast and VMI strategy based on Self-Adaptive Newsboy Model and logistic distribution strategy with the participation of TPL have beendiscussed, focus on the design of the database, web service port and informationcollection system and the implementation of the system are shown.Start from the downstream sales of the supply chain to solve the problems of QR,a Self-Adaptive Newsboy Model has been built, and a mobile terminal which is usedto collect sales information quickly in little shops is designed to support theinformation management strategies of QR, expect to improve the supply-chainmanagement strategies the theory and practice study of SCM and QR.