The Research Of Print Media Formalization Innovation In The Time Of Media Convergence

In the time of media convergence, the formalization innovation has become one of the mostimportant developing direction of print media. This essay has summarized all periodiccharacteristics for newspaper formalization innovation since the Chinese economic reform. Onthis basis, it highlighted the change and reform of newspaper formalization innovation since2010when Chinese print media stated an new era of digital times.The research objects are four significant daily newspaper brands in Guang Zhou which are《Nanfang Daily》、《Southern Metropolis Daily》、《Guangzhou Daily》and《Yangcheng EveningNews》. The research has observed their typical formalization innovation since2009. Researchobservation includes “First paper”、“Local paper”、“Superficial reading”、graphical representation、readers’ interaction、online interaction from 《Guangzhou Daily》；“Homepage”、“Guangzhou book”、usage of two-dimensional code、multilevel reading guidance、weekly review、 in-depth review from 《Southern Metropolis Daily》；usage of two-dimensional code、“Online page”、in-depth reporting page、in-depth review、comments page from《Nanfang Daily》；usage of two-dimensional code、innovating text form、News Weekly from《Yangcheng Evening News》, etc.Through the comparison and summary, the essay has concluded some principles for theformalization innovation of print media in the time of media convergence. Conclusions are asbelow：1.Combing new technology to provide multi-form reading.2.Taking advantage of newmedia to increase readability.3.Extending text formalization to satisfy different readers.4.Promoting interaction and encouraging reader participation.5.Utilizing salient strength of printmedia to achieve scale economy and brand effect.6.Upholding to the practicability principal.Also innovating continually to create competitive advantage in New Media Age.