The Comparative Study Of Wechat And Micro-blog: Based On The Perspective Of5W Mode

At the age of digital information, technology has rapidly changed, the market’s strongdemand constantly creates new forms of new’s communication, micro-blog is being justunfolding, Wechat has been quietly rising. The Two are setting off a wave propagation modelchange of cyclone in the social media sphere. Wechat and micro-blog both have the nature ofwired and wireless-mobile Internet, they make communication through cross-media platform arealization, micro-blog constructs interconnection between the three ranges of individual andindividual, group and group, individual and group, wechat is limited to the communicationbetween individual and individual, individual and group. They dissolved the boundaries betweenmedia, media content and media production to a certain extent, but in many other aspects,itexists some differences: in the medium of news’ releasing, micro-blog’s news is mainlygenerated by users themselves, wechat’s news is mostly pushed by websites; in social networks,wechat’s interaction is chiefly to virtual field, and micro-blog has characteristics of both socialmedia and twitter. In the aspect of media, communication effect, wechat and micro-blog alsoexist mutual relation ship and distinctions. This study selected Lasswell’s5W model as thetheoretical basis, it attempts to comparing wechat and micro-blog whicn are rising and boomingunder the communication perspective, through the comparison of the two in the5W mode,namely the communicators, the communication-content,the media, the audience and thecommunication effect, find the two in the propagation process of the relative advantages anddisadvantages,the strengths and weaknesses, in order to providing a more effective and moresocial valuable suggestions or opinions for their better propagation path and communicationpatterns.