| The current society has entered the era of experience economy from the serviceeconomy, in many of design fields, the idea of "people-oriented" once has been the coreof design world but now into the experience economy era "user experience" hasgradually become the new favorite and "People-oriented" and "user experience" designideas have form a complementary pattern. Cell phones gradually become necessities forpeoples’ life with the development of communication technology and the improvementof people’s live. The smartphone applications become explosive growth with thetechnologies of3G,4G, mobile Internet and Internet of Things Gradually matured andsuccessful promotion into the market. It has become a popular economic phenomenonto develop Smartphone application but the development of the theory of design can’tkeep up with the speed of application development, there are rarely good smartphoneapplications and the new operation model didn’t put into promotion. There are growingconcerns about the user experience of the smartphone applications interface but lack ofdesign theory of smartphone user interface experience research based on O2O mode.This thesis explores this problem in details.This paper first analyzes the business model of current smart phone applicationdesign, secondly research on the interactive interface design of smart phone applicationsfrom the aspects of emotional care and friendly experience and concluded a completeset of product personality. Third studied how to improve the user experience ofsmartphone applications interface and discusses the application interface interactiondesign of the O2O mode through the user interviews and expert interview researchmethod. By analyzing the user behavior, this paper concluded the factors need to beaware for smartphone applications interface design under the O2O mode, and discussedin three aspects: from the user, the environment, the design method.Finally, the thesis analyzes the emphasis of the similar products abroad find out thelack of the function and integration the information and analyzes the expression of userexperience and the key factors of application interface design. Than built up the userexperience model of smartphone application interaction interface design and used in practice design guidance, draw a smartphone application interface design analysismethod. |