The Marketing Strategy Of Cable TV Under The Background Of Network Convergence

In January2010, Premier Wen Jiabao chaired a State Council executive meeting,decided to accelerate the telecommunications network, CATV network and Internetconvergence, and to give policy support."Triple play" concept is not a simple physicalbroadcast TV network, telecommunication network and Internet integration, but mainlyrefers to senior business application integration, namely Broadcast TV network,telecommunication network and Internet network three mutual penetration, mutuallycompatible, and gradually integrated into a unified information communication network, toprovide communications service including voice, data, video and other integratedmultimedia image. In the "triple play" of the environment, bring the radio and televisionnetwork original monopoly advantage has ceased to exist, such as lack of sense ofcompetition, marketing personnel, marketing means to highlight. Our radio and TV shouldbe how to face the current situation, how to adapt to the competitive market and keepexisting customers in the market and continuously developing, these problems need to besolved is to put in front of us. In this paper, I will combine their company--Jiangsu radioand TV information Network Inc Suzhou branch (Jiangsu cable Suzhou branch) of theactual situation, compared with the telecommunication network, using SWOT analysismethod, the marketing strategy theory, list of radio and television network in the integrationof the challenges and opportunities facing the environment and the advantages anddisadvantages. And by comparing with the telecommunications network, CATV networksituation, analysis of problems and so on, put forward my own views on the futuredevelopment of radio and television network in the marketing strategy.