| E-commerce is creating benefits for the enterprises and customers with fast andlow-cost electronic communication. The enterprises which conduct e-commerceservices hope to raise their economic efficiency by means of the internet. Thecustomers who participate in e-commerce also hope to get more convenient andefficient shopping experience.RIA(Rich Internet Application)has been obtained widely appreciation andapplication with its excellent performance ability, such as user interfacedescription, good interactive performance. Though RIA based on Silverlight wasintroduced late, it developed very quickly in recent years. Silverlight solution cancontribute to greater productivity.Firstly,this paper introduces some basic theories and related knowledge ofRIA, compares some main RIA technology. The features and configuration ofSilverlight, object model and how to realize the application are also introducedin particular. Secondly, the paper directs at the problems an e-commerce operatingenterprise encountered, and gives a business model innovative design which cansolve the problems. This design analyzes the reason leads to low efficiency is highcustomer service communication cost because of improper customer-customerservice interactive way. In the view of this problem, the paper puts forward businessmodel innovative thought and system design program, and discusses principle andrelated theories of design program. Finally, by the implement of system designprogram, the paper designs a Jewelry order system based on Silverlight, andrealizes main function design,system test, appclication analysis.In the view ofoperation,this system can fundamentally realize the customers’ self-order function,solve Heli e-commerce enterprise’s problems during the real operation process,demonstrate the feasibility of RIA based on Silverlight using to improve businesseffectiveness, and expand the application fields of RIA. |