Study On Cable Television Transmission Service Of Wujiang District

Public value remains the core value for China’s television and broadcasting network, andpublic interest should embody a kind of public-shared values according to consensus theory.With the rapid development and rise of new information communications, likecommunications through satellite and the internet etc., digitalization for China’s televisionbroadcasting transmission has been advanced. At the same time, bound between televisionbroadcasting transmission and other types of information transmission has been obscure,owing to an integration trend of the three networks (telecommunication, internet andbroadcasting networks). Driven by such trend, researches on public service of televisionbroadcasting should not merely emphasize the programs of television broadcasting service,but also the commonweal of transmission service. On the one hand, this meets the standard ofNational Classification of Economic Industry released by the Chinese government in2002,according to which television broadcasting service should include both transmission serviceand content service. On the other hand, the core competitiveness of television broadcastinglies in its control of program resources, while the major contradiction arises from transmissionof television programs. Hence, researches conducted on cable transmission service, part oftelevision broadcasting service, deliver quite a practical significance.In view of that, Wujiang Cable Network (WJCN) Corporation has taken initiative inintroducing new media technology when provides cable television transmission service forlocal households, combining the district’s practical conditions of economic development.Owing to all these great efforts it makes, WJCN cable television transmission service vastlyoutperforms the traditional transmission system. Meanwhile, transmission service should beinitiated and concluded under the sole guidance of shared values of the public. Only safeguardpeople’s basic rights and interests to the fullest extent could its duty and responsibility bebetter completed. Therefore, by researching Wujiang cable television transmission service, wecould, for one thing, better know about audiences’ feedback on existing problems in theprocess of transmission service in the particular integration trend. For another, the effort madeby the author could also help expand and deepen the research approach to the sound development of cable television transmission service in small and medium-sized cities. In thispaper, the author starts from general situation of cable television transmission service inWujiang district, describing from the following three perspectives including hardwarefacilities, programs and audiences as well as current system of management. Furthermore, theauthor sorts out the major problems existing in aspects such as audiences, transmissionservice progress and content via literature consultation, statistical analysis and practicalexperience. In addition, an in-depth analysis is made to find out the major causes of thecurrent problems so that a scientific and primary evaluation towards the cable televisiontransmission service in Wujiang district can be made. In final part of the thesis, the author,from perspective of a supplier, gives some advice and possible solutions towards how toupgrade cable transmission performance and quality in Wujiang district in terms of thefollowing three issues, hardware facilities, performance of operation and service supervision.Suggestions and solutions available include innovating operation interface and method,diversifying programs supplied by cable television transmission, better popularizing digitaltelevision transmission service, advancing supervision towards both public facilities andrelevant workers as well as improving the mechanism and management of audience survey.In the process of the research, audiences are further stressed as both the subject andobject of television broadcasting transmission service. Audiences’ attitude satisfied or not,determines the transmission service quality, recognition degree, capability to shoulder itspublic liability and performance of its deserved social rules. For example, it should betterperform its rule in transmitting timely and true major events of both domestic and overseas,expressing the will of the CPC and people’s, popularizing the leading ideology of themainstream, guiding public opinion that boosts social development and civilization, spreadingand popularizing knowledge, and educating the public. As the mouthpiece of not merely theParty, the government but also the people, television broadcasting system should belong to themajority of the public and well convey the public interests, since people remain thetransmission service object and receivers, and in return they are also audiences of televisionbroadcasting transmission. Television broadcasting transmission, one of the modern media,will strive to bring its advantages into full play so as to contribute to the vigorous andharmonious development of society.