Study On The Response To Network Public Opinion In The New Medium Era

The most important,the elements of the new era of Internet is joining socialnetworks and mobile networks, we call the social network for Web2.0, mobilenetwork for web3.0. Micro-blog is a social network model in the main form in ourcountry, but also a collection of the characteristics of mobile Internet, sincemicro-blog into China Internet industry, academia and the industry in the earlydevelopment of embryonic micro-blog has defined it as a mainstream mediumaggregation platform. Development to today, micro-blog is the main carrier of publicopinion, the public as the node from the medium, more willing to comment on themicro-blog views, and the party and government departments have also begun payingcloser attention to micro-blog public opinion ecology. Micro-blog to a certain extent,the ruling way of Chinese and ruling idea had a major impact, the country at all levelsof government micro-blog has gradually opened, government micro-blog release hasbecome an important supplementary ruling style of the party and the government ofthe people first. However, such an important and powerful microblogging is not apanacea, micro Bo also has its serious defects. Micro blog information releasedwithout effective self-discipline means, causing the blog with some negative anddecadent, dark, false information, and widely spread on the Internet, ecologicalimbalance and form a network, network violence serious, causing very bad influence.Complexity of the new era of network public opinion and influential, greatlyincreased the local government in dealing with the related network public opinion’scomplexity and the degree of difficulty, in the new era of big data era, themicroblogging network public opinion has become a required course for all levels oflocal government, local government application of micro Bo release authoritativeinformation, opinion, carding to resolve the online public sudden incident crisis.Through the application of micro blog, places in the control of network publicopinion, is no longer the previous passive coping, and to take the initiative, theinitiative as.Because the freedom and equality of the discourse right of Microblog, onlinerights system below the line on the redistribution, although local governments online with the general public incomparable position of authority, but on the Internet,because of the imbalance of the abuse of public power caused by the discourse right,many local governments as well as the right of discourse V powder microbloggingactivists. Although, the local government may through the establishment of a publicopinion monitoring and improve the guide mechanism to discover public opinion,public opinion, the disposal of public opinion research, but the Bo response to publicopinion is not only technical means test of the local government is more scientifictransition of a local government understanding degree to test Internet law and rulingidea.