Ruesrch On Internet Media’s Report On Major Sport Event

When the newspapers and magazines was gradually replaced by mobile phones,tablets and other mobile terminal equipment, people prefer to use internet browsing thanlistening to the radio shows and watching TV programs, the network media is changingevery aspect of people’s life. With the development of the network media, sports newsreporting are also reflecting new development and communication model towards theaspect of video, socialization and mobilization. And Tencent as the famous network mediain our country, among the top four web portal, are more typical and representative.Especially its via instant messaging software Tencent QQ, they were established alarge user groups, it will help them standing on the shoulders of Giant, when they weremade the mode of propagation and marketing.This article takes the example of Tencent reporting in2012London Olympic Games,research the internet media’s report on Major sport event (such as the Olympic Games).Firstly, the competition between traditional media and internet media are discussed,followed by the combination of Tencent’s Olympic reports, analyzing the reports of theOlympic Games strategy and mode innovation, combined with the current mediaenvironment in China, pointed out that Tencent are facing many competitors, industryenvironment and their own development challenges; finally, how to use the advantageresources through many restrictions is the highlight of Tencent Olympic reporting. Inconclusion and suggestion, the article conveys the breakthrough and achievements ofTencent’s Olympics reporting, on this basis, it discussing the prospect and trend of Internetmedia coverage events in China, and the rapid development in the network media today.Facing of our country gradually imbalance in the media environment, the traditional media,the government, the public and the network media should make a different.