Spreading Emergency Information By Microblog And Network Public Opinion Regulation

With the sustainable stability innovative of social and economic development andinformation technology, especially since the media is relying on the development of Internettechnology in full swing, breaking the boundaries of time and space to break through theexchange of information between people. Especially newcomer rookie emergence ofmicroblogging let people marvel again fast advancement of Internet technology, the "mediumis the human extension of" interpretation of the head. Despite the continuous development ofsocial economy, sudden catastrophic events inevitably threatens the progress andachievements made by humans. A large Shanghai subway accident Yongwen motor caraccidents, Ya’an earthquake, Zhaotong earthquake and a series of unexpected events in thesame time pose a threat to human life, but also on the government’s emergency responsemechanism to deal with emergencies of public opinion and media policy challenge.Micro-blog is a new growing media. Tt has provoked enormous effects on the traditionalmedia and social life. Microblog’ s property and emergencies fit is a powerful burst of massmedia in force, became the center of public emergencies, emergencies and even publicopinion towards solving both have an important impact. This paper which analyzes themicro-blog in emergencies dissemination role is found to be public information platform andinformation delivery emergencies boot platform. Microblog’ s inherent advantages, making ita powerful public carrier jumped incident spread, while the guide emergencies of publicopinion and promote positive trend toward solving the event also plays a vital effect. Theemergence of microblog, the traditional media to emergencies reported pattern of worlddomination ended, while accept the challenge of new media. Traditional media itself is agolden opportunity for change. Of course, the sudden emergence of microblog as a rookie,continues to grow among inevitably.It will have some defects and shortcomings. Microblogshow unprecedented open space, instant sexually transmitted viral spread "gatekeeper"missing, users groups "agenda-setting" and other issues exist, for emergency information andpublic opinion to guide regulatory brought unprecedented challenges.The so-called microblogging "not micro" microblogging aggregation of public opinion behind the spread of power can not be ignored. Microblogging future emergenciesdissemination will transfer more voices, gather more strength, the microblogging inherentadvantages to extreme. The outbreak of emergencies, how to conduct effective publicregulation is indeed a problem. Media organizations want the first time to report the truth, todisclose the dark perspective of events; and the government more time to pay more attentionto their own image and delays or obscured some facts; of course, as the public has its ownviews on the incident many times for Cognitive government or the media is also very different.This is the current network media regulation can not be avoided thorny problem, thegovernment, the media, the public’s interest to see the differences, we need to re-examine theconcept of emergency guide public opinion and policy to seek countermeasures.