The Impact Of Social Media To The Northwest Minority Culture Communication

Emerging social media into the time of the northwest is not long, but with the advancement of information technology in the region, and it is playing an role in the communication process and the development of minority cultures in the Northwest, not only become the national culture the carrier,but also become a national culture target. However, the use of social media to spread the Northwest Minority Culture also affected by the region-specific factors. From a macro, the lagging economy, harsh natural environment is not conducive to creating a good media communication environment; from the microscopic point of view, the audience of media literacy minority areas, ethnic and culture communication content, demographics, family intergenerational cultural factors so that the impact of social media communication is reduced, will be reduced in the dissemination of results, communication range, communication quality. How to make the Northwest Minority cultural, social media, Northwest specific economic conditions, social conditions, the natural environment go to the optima interaction, so that social media can not only meet the needs of Northwest Minority cultural communication, but also conducive to promote the national culture industry development, the biggest play of its economic and social benefits, which for social media in the development of the Northwest region of great national significance.