On The Double Effect Of Network Circuses In The Perspective Of Ethics

With the development of network technology, the appearance and performanceof Netizens also begin to take on new characteristics. The phenomena of Networkcircusee just reflects one of the new characteristics. Currently, through the correlationdiscourse and behaviour in socialized media such as Blog, Podcast, BBS, SNS andcontent community, Netizens are interpreting circuses in the new era..In the eyes ofNetizens, circuses is not only just a fashionable cyber word, but also a hot way ofNetwork participation and interaction, and a relatively effective approach to createpublic opinions and supervision by public opinions. The heated discussion triggeredby the new type of Network circuses often will promote the new development ofreal-world events, form new focus of public opinions, which produces profoundimpacts to people’s daily life, social political and economic activities.At present, people’s views on Network circusee is generally too optimistic,whereas the response is relatively positive. But most of researches on the phenomenaof Network circuses and its essence lack in-depth analysis, and an accurate grasp to itsprofound impact. From the perspective of academic research, at present the focus onNetwork circuses is rare in academic circles, while the theoretical research is not deepenough. Therefore, it is necessary to make a systematic research to the topic.Based on the above background, the thesis intends to make dual analysis toNetwork circusee from studies of communication and ethics, and intends to makein-depth analysis and reflections on the issue of Network circusee in the perspectiveof ethics. The thesis centers on the core conception of Network circuses and proceedswith the analysis of concept, types, characteristics and its evolution of Networkcircuses, reveals the cultural significance and its possible problems contained in thephenomena of Network circuses. During the analysis, the core is on the foundation ofethical analysis to the phenomena of Network circuses, and an in-depth analysis tothe positive implications to the moral construction in contemporary Chinese society, and the related ethical problems like the moral dilemma triggered by the phenomenaof Network circuses. The thesis hopes to promote a right understanding to Networkcircuses for the public in contemporary society, and to provide beneficial thoughtreference and methodological reference for the construction of an optimum order inNetwork space. Meanwhile, the thesis also hopes to be beneficial for the moralconstruction in the contemporary Chinese Network society.The thesis has three key points:The first is the analysis of the three backgrounds during the prevalence of Networkcircusee.1.cultural background: Chinese circusee culture--since ancient times,Chinese people like to watch the scene of bustle. Through thousands of years, theblind group psychology has been deeply rooted and is the fundamental cause for theprevalence of today’s circusee culture in China.2.social background: the arrival ofInternet era makes people’s life begin to take on more and more characteristics ofinformation age, which promotes the development of the Network circusee.3.Media background: MicroBlog has become an important basis of informationdissemination that influences the direction of public opinion. The openness andconvenience of MicroBlog makes MicroBlog to become the most important and mostrepresentative media for Network circusee. In the open space created by MicroBlog,once the circusee begins, its diffusion area, number of aggregation people will belarger than that in reality, and are uncontrollable in short period of time.Second, the thesis applies the theory of double effect in medical ethics into themoral evaluation in Network circusee. The clear, good, direct moral effect brought byNetwork circusee is referred as The First Effect. The "side effects" in the behaviors ofNetwork circusee, or the incidental, indirect effects are referred as The Second Effect.First of all, the double effect to the Network ecology: The first effect is a powerfulinformation updating and communicating ability. The Second Effect is the ethicaldisorder in Network ecology resulted by information pollution. Second is the doubleeffect to political ethics: The First Effect is to promote the progress of democraticpolitics, while the Second Effect is the irrational inquiry of politics that harm publicinterests. Third is the double effect to public opinions. The First Effect is the formation of powerful supervision by public opinion power, while the Second Effectis the one-sidedness of public opinions which are easy to damage judicial fairness.Last is the double effect to the social justice: The First Effect is to maintain socialjustice and to maintain social morality, while the Second Effect is the invasion ofprivacy, and its harm to personal development.Finally, the thesis points out the significance and meaning of Network circuseeas a problem of social moral construction. The thesis analyzes the moral anomiephenomenon in Network circuses: Network public opinion violence (challenge themoral bottom line);Internet rumors (producing) pseudo public opinion; Trust crisis;The alienation of social morality, The thesis also makes a simple analysis to thecauses of moral anomie on Network circusee. The subject factors: individual moraldifference, group polarization; Technical factors: virtuality and fragmentation,interactive communication; Social factors: the network ethics education, and the lackof legislation. Also the thesis points out the positive influences to the moralconstruction brought about by Network circusee. This reflects that the focus andrequirements to the morality in contemporary are higher and higher. This promotesthe awakening, calling and enhancing of social moral awareness, and builds up thepublic domain. Network circusee also reveals the important platform and channel forsolving social problems through Network medium.