| The Internet and mobile Internet tools derived based on Internet has penetrated into all aspects of our life, had a great influence on our way of life. With the Internet user groups spread quickly, large scale, and not subject to geographical, time constraints and other characteristics, in order to network tools, mobile Internet tools or means of assistant business development and marketing, with the characteristics and advantages of low cost, fast, wide coverage groups, can make full use of customer of fragments of time, to meet the current information the trend of the times and the needs of the users, become the era of the great opportunities and challenges. Network marketing tool facilitates the transaction to achieve greatly reduces the marketing costs, most of the traditional industries have recognized the tremendous challenges they faced, the increasing number of enterprises are aware of the traditional management mode must be a follow up change. The real estate industry is no exception, the marketing mode of real estate innovation network to the traditional marketing mode formed a shock.Commercial real estate group project management center and group information management center to form a joint working group, after six months of effort, learn from the successful experience of domestic well-known companies and leading electric business website, in-depth study of the various possible solutions. For truly meet the business needs, and can perform network marketing model, and ultimately determine the network marketing system at the present stage, a group of commercial real estate:the diversification of network marketing group under overall planning. The system objectives are:to customers as the center, build much channel, three-dimensional marketing network. Based on the Internet (including mobile Internet) platform, by using information technology, with the help of new media channels, and gradually formed a network marketing system, to provide customers a full range of cognitive approach, to customer propaganda enterprise image, transfer group development information, promotion of the project product, increase storage, to achieve precision marketing, promote the sales targets.The current project development work is mainly the mobile phone version of the mobile sales system based on mobile Internet platform to build, the system with intelligent mobile phone client, flexible display market information, timely registration of customer information, enhance communication, interaction with customers, the dynamic analysis of flexible remind old work provided data, process operation portable and easy to use, promote the implementation of zero burden, to assist sales team to greatly improve working efficiency. The project publicity materials display function support whenever and wherever possible exhibition project planning, landscape apartment layout, video, dynamic project publicity material; housing support multiple search query function, support for sale, sold by screening; calculating function of home buyers plan to support matching principal, matching interest such as automatic calculation method, moreover can also the statistics of apartment layout plan for real estate computation times, master the sales site to sell, to provide accurate data basis for the subsequent price strategy and promotion strategy; records of the apartment layout clients list, grasp the customer intention, and then the effective disk guest, promoting transactions; todo remind can support flexible to-do reminders, timely release, get work notification system supports the intention customer fast; registration, provide customer classification, screening conditions, at the same time for follow-up distribution management personnel can also move in between different end customer sales staff, and support marketing activities such as sending notification SMS template. Late in the project, to expand the function of R&D will also in the national agent, national marketing direction. |
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