| With the development of Internet technology, people use the network media frequently, the impact on people’s networks are increasingly profound.Popularity surge in the number of Internet users, making the network has become a preciousness for news dissemination, the network news media has become increasingly rich. Internet news media for its large amount of information quickly and easily spread to public demand-oriented features rapid accumulation of a large audience.Current network news spread more influenced by popular culture, we must take the advantage of network news media and also face up to many problems that which produces under the influence of mass culture. For example, the network news media are full of false news, all kinds of heading with an exaggerated style of language attract audiences, a large number of duplicate news and information, aesthetic taste towards the "vulgar" direction and excessive entertainment and so on.However, this paper does not criticize the network news media under the influence of mass culture, try from another angle, studying Network News Dissemination under the influence of elite culture. The article is focus on ZhiHu’s network case, proving that the network news media under the influence of elite culture can be rational, in-depth and responsible news media through the description of ZhiHu’s news dissemination activities, and discuss the elite culture can correct the current network news dissemination.The ZhiHu’s network I studied is a knowledge-based quiz online community. This online community will put audiences’ needs of knowledge to the first place.Also the ZhiHu’s network makes the online community full of elite culture.This paper is aiming at journalism, communication studies and sociology. Firstly, describe the current status of the network news media, and pointed out the disadvantage of the network news dissemination activities under the influence of mass culture. Subsequently, discuss the connotation of elite culture, its characteristics and actions in detail, and make the theoretical foundation for my paper. Moreover, make the language description of ZhiHu’s network, comparing ZhiHu with other similar communities in order to prove ZhiHu has the presence of elite culture. Then, study the news media dissemination under the influence of elite culture by case analyzing. Analyze the characteristics of network dissemination activities news under the influence of elite culture from the model of users’ news dissemination.Finally, thinking the network news dissemination activities under the influence of elite culture, analyzed the pros and cons of network news dissemination activities under the influence of the elite culture, seeking the further integration of elite culture and network news media.This article focuses on researching the news dissemination activities of ZhiHu under the influence of elite culture, which is an exploration of networks news dissemination activities, enriching examples of modern online communication studies. |
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